ABB 125th anniversary

Client

ABB / Agency: standing ovation

It was to be extraordinary, fascinating, and futuristic, demonstrating that not only has ABB been a major player over the past 125 years, but it will remain so in the future. Harry Heusser further developed the event concept in the final phase and suggested some world premieres. ABB was enthusiastic about the potential wow factor, which is why it accepted the suggestions. The result was a spectacular celebration that more than lived up to the occasion and captivated the guests.

125 years of perfection staged. Harry Heusser was mainly responsible for the show concept and staging.

1400 TONNE
Material
1050 SQUARE METRES OF
PROJECTION SURFACE
110 Kilometers
of CABLE
23 TERABYTES
OF DATA

Phantastic job – a very warm thank you on behalf of the board, EC and naturally myself

Yesterday evening, you exceeded my expectations – and “wowed” our customers, colleagues and all friends of ABB.

Was a phantastic new benchmark of an incredibly successful, perfectly planned and excellently executed very very classy event.

A tent like a castle.

A show like a firework.

A 50-person orchestra, 7 industrial robots, 30 drones – all interacting with 360-degree video. In addition, each guest, with an interactive table staging, became part of the overall performance.