In January 2017, Harry Heusser was asked to take over the direction of the SBB’s annual management conference with around 1,500 people and to address further development and questioning – the challenge of the existing concept. In close cooperation with the organisational team, Heusser optimised the day and brought in new elements. When the real Olympic torch was cinematically passed on to the company at the end of the event, it created a highly emotional atmosphere in which many a participant had tears of joy in their eyes.
Preparations are already under way for the 2018 conference, which should become even more interactive and effective.