In September 2017, the Swarovski management announced their new consumer goods business strategy (CGB). Harry Heusser was hired to direct the event, which took place at the Swarovski headquarters in Männedorf, Zurich and was streamed live on the Swarovski intranet and watched worldwide (Swarovski has 32,000 employees worldwide!). Heusser supported Swarovski and the moderator from management in the dramaturgy of the event and also coached the entire management in the run-up to the event.